3 Ways to Score an A+ With Back-to-School Email Campaigns
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Dela Quist
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To justify this increase in mailing frequency, retailers should develop a framework for messages and build campaigns around relevant themes. Whether it's a countdown to the first day of school, daily school supply deals or suggestions for teachers getting ready to set up their classrooms for the year, anything that builds a sense of anticipation is likely to be accepted by your subscribers.
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Dela Quist
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