3 Ways to Score an A+ With Back-to-School Email Campaigns
2. Find the right subject line. Subject lines are just one element of a perfect email campaign, but one that shouldn't be overlooked. Since they're the first thing a consumer sees in their inbox, their power to inspire action both online and offline is a very valuable asset for retailers.
Recent Alchemy Worx research with our new Touchstone tool showed that some of the best retail-related words for subject lines are ones that made consumers feel special and continued to build that positive sense of anticipation for the upcoming school year. Terms like "platinum" and "VIP" were among the top performers. Seemingly small differentiations can also have a significant impact, with words like "promotional" and "congratulations" faring much better in the subject line than words like "discount" or "discounts."