3 Ways to Score an A+ With Back-to-School Email Campaigns
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Dela Quist
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1. Start sending emails now. Many retail marketers are fearful of sending too many emails too often, and as a result end up missing out on significant revenue because they're afraid of being labeled as spammers. It's important to remember consumers have opted in to your emails at some point and as long as the communication provides genuine value, they'll be receptive — particularly during heavy spending times like back to school when they're itching for a good deal.
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Dela Quist
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