3 Reasons Why E-Commerce Sites Are Slowing Down, and What You Can Do About It

What site owners can do:

• Use a CDN. CDN use has plateaued at 58 percent despite the fact that most, if not all, major retail sites could benefit from using one.
• Enable keep-alives and compression. These are simple best practices — the low-hanging fruit on the performance optimization tree — but they can have a huge impact on page speed, making pages load up to 30 percent faster.
• Create/maintain focus on front-end web performance optimization (WPO) via manual WPO performed by in-house developers, automated WPO solutions or a combination of the two.

Tammy Everts is solution evangelist at Radware, where she evangelizes web performance both in-house and out in the world.