10 Tips to Maximize Your Website Conversion Rate
If you're spending money on any kind of advertising to promote your business and website, you could be leaving money on the table if your website isn't up to par.
There are many ways to get visitors to your website, including a search engine optimization program, pay per click, email marketing, social media programs, blog sites or just handing out your business card that has your website address on it. However, what visitors do once they get to your website is just as important as getting them there. If you finally landed that business meeting you've been trying to get for a year and showed up in shorts, a T-shirt and tennis shoes, what's your chance of a successful outcome?
There are many factors in determining whether you'll capture sales via your website. The most important things when grading your website's ability to convert is its overall quality and visual appeal, which promotes credibility. It should also load fast and be easy for consumers to read, navigate and find the information they need.
Here are 10 things you can check off when grading your website's ability to convert visitors into customers:
1. Easy to use. Make your website easy to navigate; too many options just confuse and distract visitors. I recommend no more than six primary buttons (e.g., Home, Products, Services, About Us, Contact Us). Avoid clutter! Too much information just makes it hard for your visitors to find what's important. Be succinct and to the point. You can put other content and detailed information behind a click-for-more-details link or as a drop-down menu under a primary link. For example, put resources, FAQ's, articles, media, etc. as a drop-down item under About Us. Make it easy for visitors to find your products and services. Put links to more information below summary paragraphs.