1-800-Flowers.com to Hire More Than 10,000 Seasonal Associates Nationwide
Digital gift marketplace 1-800-Flowers.com will hire more than 10,000 seasonal workers across its gourmet foods and gifting brands — Harry & David, PersonalizationMall.com, Cheryl’s Cookies, and The Popcorn Factory — as it anticipates increased online demand for the upcoming holiday season. The company, which just reported record revenue growth, is quadrupling its workforce to meet increased demand for online gifting. Hiring is already underway, with various full- and part-time roles being offered across Illinois, Oregon, and Ohio. 1-800-Flowers.com has a robust incentive program designed to attract highly motivated associates. Remote contact center positions are also available.
Total Retail's Take: Seasonal hiring competition is in full swing, with an added layer of demand for temporary and permanent workers in this unstable COVID-19 environment. In just the last week, Walmart raised hourly wages again; Amazon.com announced plans to hire 55,000 employees; Walgreens raised its employee minimum wage to $15 an hour; and lululemon athletica announced plans to hire 8,000 workers and raise wages. E-commerce retailers like 1-800-Flowers.com have been announcing hiring sprees as online shopping trends show no sign of slowing down going into the holiday season.
According to a 1-800-Flowers.com press release, the company experienced tremendous growth this year, adding more than 6.5 million new customers with the significant shift of consumers to e-commerce shopping, "which we anticipate will continue," said CEO Chris McCann. However, the company is aware that hiring in today's demanding workforce environment is no easy feat. To ensure associate acquisition, 1-800-Flowers.com is offering a robust incentive program and a "commitment to fostering a diverse, inclusive workplace ... providing a welcoming, safe, and fun environment where all our team members feel respected, valued and empowered," said Steve Lightman, group president, gourmet foods and gift baskets, 1-800-Flowers.com. I expect we'll see more enhancements to employee pay and benefits as retailers struggle to staff stores and warehouses entering the holiday season.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.