Victoria's Secret Bets on Augmented Reality to Boost Holiday Sales

Victoria's Secret is one of a few different retailers this holiday season that's incorporating augmented reality into its own branded application for both driving sales and engagement. The retailer is using augmented reality that's been built specifically into the Victoria's Secret mobile application. Victoria's Secret is launching the new feature to work with the brand's new winter style guide catalog. "It makes total sense for Victoria's Secret to integrate augmented reality into its own app as opposed to using a third-party branded app," said Ritesh Bhavnani, chairman of Snipp Interactive.