The Only Thing Amazon Has to Fear is Amazon Itself

Amazon.com dominates in a way other companies don't. It's a technology company with a physical presence. Over the past year, Amazon has added about 25,000 employees. It's planning to build a new 3.3 million square-foot headquarters near downtown Seattle, complete with biospheres. It's expanding its square footage by additional millions as it builds new warehouses across the U.S. and around the world. Amazon has reached a point in its evolution where the company is now surfing a feedback loop of dominance.