Macy's Links With Google to Show Mobile Users What's in Stock Nearby

Imagine spilling coffee on your way to a holiday party and needing a new shirt right away. Macy's has a solution: A quick Google search on your smartphone will tell you if that red sweater is stocked at a Macy's nearby, in your size, and at what price. Beginning in November, shoppers can search for an item on their phone and see what's stocked at their nearest Macy's location. Alongside the images are product details like price, size and color, directions to the store, and a link to the item on the retailer's website.