Lowe's Debuts New Campaign, Tagline

Lowe's is set to unveil a new marketing campaign, tagline and overall brand positioning tied to a series of new capabilities that will allow consumers to manage a variety of home-improvement and maintenance projects. The tagline, "Never Stop Improving," will go live today, along with a new campaign from agency BBDO. Both efforts set the stage for the launch of My Lowe's in mid-October.