H&M Registers Name of New Retail Chain

Details about H&M’s new retail concept, slated to open in 2013, are leaking out in dribs and drabs. Although the company announced last week it would open another chain when it gave its first quarter report, no name or other details were revealed. In the meantime, Dagens Nyheter, the Swedish news organization, reported that trademarks and logos for “& other stories” were registered by H&M last year. Today, H&M confirmed that “& other stories” is indeed the name of the new chain.