Camilla Emilsson Falk

"We don't recognize our image reflected in these complaints," said Camilla Emilsson Falk, H&M's spokeperson to the Aftonbladet newspaper. "We also want the wages to be raised, and we're working hard to promote wages increasing in several countries, including Cambodia, among others." H&M CEO Karl-Johan Persson also defended the company's practices. "We are working with one of the world's leading experts on salaries in countries like Cambodia. We want the salaries to be raised," he told the Expressen newspaper.

Details about H&M’s new retail concept, slated to open in 2013, are leaking out in dribs and drabs. Although the company announced last week it would open another chain when it gave its first quarter report, no name or other details were revealed. In the meantime, Dagens Nyheter, the Swedish news organization, reported that trademarks and logos for “& other stories” were registered by H&M last year. Today, H&M confirmed that “& other stories” is indeed the name of the new chain.

New York -- Swedish fast-fashion retailer Hennes & Mauritz (H&M) plans to call its new retail brand “& other stories” according to various media reports. H&M will neither confirm nor deny the reports. But Swedish news outlet Dagens Nyheter reported that trademarks and logos for '& other stories' were registered by a Swedish firm last year, and that Camilla Emilsson-Falk, head of media relations for H&M, confirmed the details. The new brand, set to launch next spring in Europe will feature higher price points and better quality materials. “The new chain of stores will be independent and complement