GUESS Drives E-Commerce With Old-School Marketing Techniques

Guess is rapidly expanding its omnichannel presence, yet remains faithfully loyal to a tool from retail's past: the printed catalog. The apparel retailer produces and mails four catalogs a year to hundreds of thousands of customers. To keep pace with rising printing and postage costs, the retailer has increased its marketing spend for the coming year to account for both its old-school and new-school marketing initiatives. In addition to its print-centric approach to marketing and advertising, GUESS has fully embraced social media and digital marketing, but still sees value in traditional outreach and its ability to fuel the omnichannel experience.