Paul Marciano

Guess is rapidly expanding its omnichannel presence, yet remains faithfully loyal to a tool from retail's past: the printed catalog. The apparel retailer produces and mails four catalogs a year to hundreds of thousands of customers. To keep pace with rising printing and postage costs, the retailer has increased its marketing spend for the coming year to account for both its old-school and new-school marketing initiatives. In addition to its print-centric approach to marketing and advertising, GUESS has fully embraced social media and digital marketing, but still sees value in traditional outreach and its ability to fuel the omnichannel experience.

LOS ANGELES — Guess has appointed former Victoria’s Secret executive Sharleen Ernster Lazear as chief design officer, overseeing all product categories for the Guess brands. She will report to CEO Paul Marciano. "We are very happy to welcome Sharleen...

/PRNewswire/ -- GUESS?, Inc. (NYSE: GES) announced today the appointment of Sharleen Ernster Lazear as Chief Design Officer, overseeing all product categories for the GUESS brands, and reporting to Paul Marciano, CEO of GUESS?, Inc. "We are very happy to...

LOS ANGELES — Guess has appointed Hillary Super as SVP, general merchandise manager for, reporting to Paul Marciano, co-founder and CEO. "We are delighted to have a leader like Hillary at Guess. She understands the Guess brand and values, and will lead...

Frank Rescigna is the new president of worldwide licensing at Guess? Inc. In his new role Rescinga will report to Guess CEO and co-founder Paul Marciano. Rescinga previously served as president of Viva, a Guess eyewear licensee. “We are very excited to welcome Frank to the Guess team. He brings a wealth of experience from strong global brands,” Marciano said. “Over the past several years, we have built a very strong management team around the world and we are continuing to enhance that with top talent from prominent companies. The experience and insight that Frank brings will be invaluable