Dick's Launches Retail Catalog Via App

Dick's Sporting Goods has released 2012 Football, a digital publishing suite app for the iPad that's basically a retail catalog selling football cleats, equipment and apparel, according to Adobe.com's blog. It's designed to ease the gear research and purchasing process for the brand's football customers. For example, interactive photos of gear highlight helpful product attributes for the customer, while in-app videos demonstrate how they work. Combining these interactive features with the immersive experience of a catalog app, Dick's Sporting Goods is able to showcase products in the context of their environment and inspire consumers to buy, said the blog.