Crocs unveils new store concept

Niwot, Colo. -- Casual footwear-retailer Crocs debuted its new concept store, with locations in Mall of America, Bloomington, Minn.; Barton Creek, Austin, Tex.; and Streets at Southpoint, Durham, N.C. The store is designed to provide an engaging, fun and high-touch environment, inviting consumers to explore, interact and shop. “This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering,” said John McCarvel, president and CEO, Crocs. Crocs worked