Niwot, Colo. -- Casual footwear-retailer Crocs debuted its new concept store, with locations in Mall of America, Bloomington, Minn.; Barton Creek, Austin, Tex.; and Streets at Southpoint, Durham, N.C. The store is designed to provide an engaging, fun and high-touch environment, inviting consumers to explore, interact and shop. “This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering,” said John McCarvel, president and CEO, Crocs. Crocs worked
Crocs will open its doors to three new concept stores this week. The new shops are designed to drive a holistic, engaging approach to the Crocs retail experience. They are located in three busy shopping destinations: Mall of America in Bloomington, MN.; Barton Creek in Austin, TX.; and Streets at Southpoint in Durham, N.C.