Build-A-Bear's Reimagined Pop-Up Store Footprint

2013 was the year of reimagination at Build-A-Bear Workshops across the nation, including reducing store counts, digitizing the store experience and multistation store remodels. This year, the retailer is streamlining its marketing messaging, opening pop-up stores and investing in supply chain efficiency — the glue behind its reimagination concept. Capital expenditures for 2014 are expected to be $12 million to $15 million to support selected store updates and openings, as well as the ongoing investment in IT infrastructure. With that in mind, the retailer still faces significant challenges.