Tina Klocke

2013 was the year of reimagination at Build-A-Bear Workshops across the nation, including reducing store counts, digitizing the store experience and multistation store remodels. This year, the retailer is streamlining its marketing messaging, opening pop-up stores and investing in supply chain efficiency — the glue behind its reimagination concept. Capital expenditures for 2014 are expected to be $12 million to $15 million to support selected store updates and openings, as well as the ongoing investment in IT infrastructure. With that in mind, the retailer still faces significant challenges. 

Build-A-Bear Workshop President John Haugh said he will resign as the company’s president, as reported by the St. Louis Business Journal. Haugh’s resignation is effective July 22, according to an SEC filing. His successor hasn’t been named, but current duties will be filled in the interim by Chief Financial and Operations Officer Tina Klocke, Chief Entertainment Officer Teresa Kroll and Chief Executive Maxine Clark. Haugh has been at the helm since 2009.