Are Your Customers Ready for Location-Based Coupons?
Mobile marketing is the hottest buzzword around these days. With consumers using their smartphones to do just about everything, putting your marketing message in their pocket is clearly a good idea. But any time you’re talking about mobile, privacy issues raise their heads. While consumers have clearly shown their passion for discounts and coupons, some of them have concerns about sharing their location in order to get location-based deals sent to their phones.