Amazon Scoops Up .buy Top-Level Domain for $4.6M

Amazon dot buy forward slash … what? Our minds are spinning with the possible creative uses Amazon.com might get out of its latest purchase — the entire top-level domain name .buy, which recently sold for a cool $4.59 million to the online retail giant. Other top-level domain bidders included Google, Uniregistry, Nu Dot Co, Donuts, and Minds+Machines. Only two bidders, however, offered to spend more than $1.5 million for .buy. Google also missed out on the other two domain names offered as part of ICANN's latest "auction of last resort."