Amazon’s Newest Tool Lets Anyone Host Giveaways Online

Amazon.com announced a new self-service tool yesterday that allows customers to host giveaways on its website. Anyone is eligible to run these sorts of promotions on the platform, though in Amazon's case, the feature will likely attract authors, marketers, brands, bloggers, sellers and others looking to raise awareness about themselves, their products or those who want to engage their audience using promotions. The new system will leverage Amazon's shipping capabilities, as the company says it will handle the distribution of giveaway prizes directly to the winners.