Omnichannel Integration

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Twitter recently conducted research specifically on Millennial moms and how they interact with brands on social media. Erin Dress, CPG industry lead at Twitter, spoke to Total Retail about the findings. In this video, she explains how brands can leverage social media to attract these moms and what social media trends are on the horizon.

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