Omnichannel Integration

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Welcome to the first video in our new Retail Video Spotlight Series. The first series is all about concept stores. Today, we're talking to Rachel Shechtman, founder of STORY, a retail store in New York City that takes the viewpoint of a magazine, changes like a gallery, and sells product like your standard brick-and-mortar store. Hear…

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