Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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What Millennials Want

Retailers tend to treat millennial shoppers with a kind of anthropological obsession. This…

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Suitsupply, an upscale retailer of men's apparel, is a fast-growing business that began in Amsterdam and has expanded overseas, with 22 stores in the U.S. Nick Botter, Suitsupply's manager of marketing technology, talks with Total Retail's Joe Keenan about the company's omnichannel strategy. Key to Suitsupply's omnichannel approach is collecting customer data, which is then used to…

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