Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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At the NRF Foundation Gala in New York City last month, Total Retail spoke with executives from leading companies such as Nike, West Elm, Disney, Modell's, and Walker & Company to find out what they thought would be the biggest trend impacting the retail industry in 2017.

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