Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Last summer, Anthony Hoang and the IT team at women's apparel retailer Evereve embarked on an e-commerce replatforming project. While at Shoptalk, Hoang, Evereve's CIO and head of e-commerce, explained the process of replatforming the retailer's e-commerce site with Reaction Commerce, a real-time, open-source technology. For Evereve, replatforming is affecting all aspects of the business, from…

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