Omnichannel Integration

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Following his keynote address at the Digital Summit in Philadelphia this week, Kasey Lobaugh, chief retail innovation officer for Deloitte Digital, spoke with Total Retail on the what it means to be an "exponential organization," how retailers can thrive in today's technology-focused retail environment, and offered his thoughts on the digital trends that retailers need to be aware of this upcoming holiday shopping season.

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