Omnichannel Integration

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Murdoch's Ranch & Home Supply is counting on a new data management platform to help power its personalization efforts, particularly for its online customers. In this interview from the National Retail Federation's Big Show in New York City, Troy Barker, director of e-commerce at Murdoch's, discusses how the ranch and home supply retailer is using…

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