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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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Last week, Instagram introduced "Snapchat-like" stories, enabling the digital platform's 500 million monthly users to curate daily moments that disappear after 24 hours. Since then retailers have been flocking to the new feature, which offers better visibility for brands than Snapchat. Up until the new feature was release, Snapchat was considered the social media darling…

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