Prospecting

How Your Brand Can Cater to the Needs of Any Mom Shopper
January 25, 2017 at 9:09 am

There are approximately 85 million mothers in the United States. From baby boomers to millennials, these consumers have a tremendous amount of purchasing power, at approximately $2.45 trillion. It makes sense that many brands have already identified moms as one of their most important customer segments, but you’d be remiss to paint the mommy-shopper with broad strokes. To make…

A Savings Plan
May 10, 2016 at 2:02 pm

Catalogers are finally seeing some cost relief with the expiration of the exigent postage increase on April 10, as well as softening paper prices. Aggressive work over the past two years by the American Catalog Mailers Association (ACMA) in challenging the ceiling of the exigency rate before the postal regulator and in a U.S. Court…

Pushing More Than Just Product: What Retailers Need to Know to Lure Back the Mid-Tier Shopper
January 27, 2016 at 10:52 am

My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

3 Ways to Optimize Your Digital Out-of-Home Advertising
January 12, 2016 at 10:33 am

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…