Omnichannel

Navigating Retail’s New Reality: Mobile Experience Matters
February 16, 2018 at 9:35 am

Since the beginning of brick-and-mortar retail, stores have strived to get their products into shoppers’ hands so they could get an in-person look and feel for their offerings. But now, if you walk into any retail location, odds are consumers’ hands are already full — with their mobile phones. Mobility is completely transforming the state…

From Wannamaker to Walmart: The Evolution of Retail
February 15, 2018 at 3:03 pm

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Modern Retail is Born Retail began…

Why Merchants Need to Be in Control of Their Omnichannel Strategy
February 15, 2018 at 12:51 pm

At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase. This said, many small to midsize merchants continue to wonder if omnichannel is obtainable for their businesses. Fortunately, omnichannel is more accessible than ever to retailers…

Seamless cross-channel connections
February 14, 2018 at 5:16 pm

Since the beginning of brick-and-mortar retail, stores have strived to get their products into shoppers’ hands so they could get an in-person look and feel for their offerings. But now, if you walk into any retail location, odds are consumers’ hands are already full — with their mobile phones. Mobility is completely transforming the state […]

How Retailers Can Embrace and Respond to Today’s Chaotic Consumer Behavior
February 14, 2018 at 2:53 pm

The 2018 retail landscape is one of evolving platforms and new technology-driven consumer dynamics in which they change their preferences and purchasing methods as often as they change their shopping lists. So, how can retailers keep up with today's chaotic consumer behavior? Customer centricity is no longer an option, it's a marketing imperative.Today’s consumers are…

Chances Are You’re Not Offering the Shopping Experiences Customers Expect
February 13, 2018 at 12:30 pm

Today’s consumers are a different breed of shopper. They expect a seamless, zero hassle shopping experience and nothing less. Struggling retailers like Macy’s, Sears, J.C. Penny and more, which have fallen victim to increased competition and online sales, have served as an ominous warning to the industry at large. Countless surveys and studies show that…

Why You Need to Start Thinking About 2018 Holiday Now
February 13, 2018 at 10:00 am

During the 2017 holiday shopping season, retailers saw a 5.5 percent increase in sales from the previous year. Now that the holiday crush has come and gone, most executives are busy celebrating a huge jump over the prior year, and consumers are still dizzy from another whirlwind shopping season with delayed shipments and missing packages.…

The ‘Onlification’ of Society
February 9, 2018 at 2:27 pm

Society is in the midst of "onlification": the blurring of online and offline in everyday life. How will the retail and service sector be affected? Consumers are becoming "onlife" consumers. Traditional retail is changing into an ecosystem of always-connected retail. We're entering a new economic era where retail is based on four new and mutually reinforcing economies: smart, sharing, circular, and "glocal" (global/local).

When Armageddon Means Reinvention in Retail
February 9, 2018 at 10:39 am

Pundits will say that we're in the midst of a retail apocalypse. In 2017 alone, 21 major retailers closed their stores and dozens of brand-name chains around the country filed for bankruptcy. But before you start building your bunker, there's an opportunity for retailers looking for a saving grace: reinvention. To outwit the competition, retailers…