The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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When Jan. 1 comes, we all recommit to healthy lifestyles, targeting extra weight as enemy No. 1. It's no coincidence then that on New Year's Day Weight Watchers leapt above the 200 mark on Media Logic's Retail Social Juice Index (RSJI), setting it apart from all but the index's top 10 or 15 most engaging brands.
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Carolee Sherwood
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