Case Study: Product Videos Generate Increased Conversions for Camo Trading
PROBLEM: Camo Trading, a cross-channel retailer of camouflage home décor and apparel, wanted to make product videos available on its website for its entire product offering but found it difficult to produce quality videos at scale with an in-house video production process.
SOLUTION: Hired an automated video platform provider to produce its videos.
RESULTS: Although less than 5 percent of Camo Trading’s web traffic watched the product videos since they were deployed on the retailer’s site last September, those that have accounted for nearly 10 percent of total online orders and nearly tripled the conversion rate compared to those who didn’t watch a video.
Retailers are coming to the realization that video helps sell product. That’s why Camo Trading made the decision to add product videos to its e-commerce site. As a small brand with limited resources, however, Camo Trading couldn’t produce videos in-house quickly enough or at a high enough quality to justify the expense.
“We couldn’t get the quality of the videos to where we wanted it,” recalls Cyle Tabor, Camo Trading’s internet marketing specialist. “We kept running into problems and it was getting expensive, so that’s what pushed us to outsource video production.”
Camo Trading turned to automated video platform provider Treepodia. By providing Treepodia its product data feed, Camo Trading has been able to offer videos for its entire collection of 1,500-plus products. The 30-second videos went live on Camo Trading’s product pages last September.
Camo Trading provided Treepodia a data feed of its products, which is automatically updated when new products are introduced. The retailer then picked the template it wanted to use for its product videos, uploaded its logo, chose a color scheme and decided which attributes it wanted to highlight in the videos (e.g., fast and easy shipping, the price of the product).