A Retailer’s Guide to Combatting Showrooming
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A practice such as this can be a huge threat to brick-and-mortar retailers — if they choose to let it. Consumers’ purchase decisions don't all come down to price. Brick-and-mortar retailers have an integral advantage over their online-only counterparts: the opportunity to generate exceptional and well-rounded in-store experiences. Pair this with tactics such as social media and mobile marketing, and retailers will see that technology can help, rather than hinder, their business.
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Dr. Gary Edwards
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