5 Steps to a Successful Sampling Campaign

By Marie Chevrier

Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away.

Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability to generate purchases and create a myriad of loyal customers.

Here are five steps to help you create and execute a successful product sampling campaign:

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