The fashion industry thrives on anticipation. Brands stake billions on predicting trends, yet many still rely on outdated decision-making processes. Data is often siloed across departments, leaving even the most iconic fashion houses struggling to personalize customer experiences, optimize supply chains, and maximize revenue. The True Cost of Fragmented Data Fashion brands thrive on anticipation…

Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is also a prime target for cyberattacks. From phishing schemes to domain spoofing, the inbox is now a battleground where brand trust is tested daily. In this environment, securing email communications isn't optional — it's essential…

Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this booming industry is built on shaky ground: retail media networks (RMNs) can’t actually prove who is seeing their ads. While retailers promise targeted advertising through first-party data, most can’t…

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group (ABG) for $311 million, the companies announced Tuesday, reports CNBC. Under the terms of the deal, ABG will own Dockers’ intellectual property while Centric Brands will take on operations, handling manufacturing, sourcing and distribution. Under the brand management business model, Levi’s…

Retail is experiencing a spending surge as consumers shop ahead of the looming tariff enactment dates. While this provides a welcome sales boost, retailers need to prepare for potential spending slowdowns that will occur should prices simply get too high, particularly for specialty items consumers can do without. Here are five customer-focused strategies to navigate…