Retail’s economic playbook has been rewritten. In today’s high-stakes retail game, the rules aren’t just changing — they’re being upended entirely. Did you know that while 38 percent of retailers believe they’re transformation leaders, only five percent actually are? And that actual leaders are growing three times faster with a 70 percent better customer retention…

When a customer asks for help finding a product, how long does your team take to respond? If you’re like most retailers struggling with staffing shortages and communication breakdowns, the answer might be costing you sales. In an age where high-tech innovation is everywhere, a quieter revolution is unfolding inside retail operations, driven not by…

In a first-of-its-kind move for a specialty fashion retailer, American Eagle (AE) has teamed up with Snap Inc. to launch over 800 U.S. store locations as Promoted Places on Snap Map, Snapchat’s real-time, location-based discovery tool. The integration, which went live on July 9, is designed to meet Gen Z consumers where they already spend…

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imposed on imports by the Trump administration — as well as the ongoing whiplash on policy decisions around those same tariffs — have created a volatile environment for retailers. Facing ballooning potential costs, brands across…

Picture this all-too-common scenario: A shopper is packing for a long-awaited summer trip when she realizes that the black bathing suit she had recently ordered — classic, safe — just didn’t fit the vibe. Fortunately, Frankies Bikinis made the fix easy. A few clicks later, a butter yellow set is on its way: more on-brand,…