Macy's cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news release it would hike prices to offset tariffs. CNBC reported that the department store chain reduced its earnings outlook because of higher tariffs, more promotions, and "some moderation" in discretionary spending. Macy's generated $4.6 billion in sales in the…

Today’s younger shoppers expect more than just a product. They want an experience tailored to their preferences and values. Personalization has become the key to capturing their attention and ensuring their loyalty. Brands that understand this can create a deeper connection and stand out in an increasingly competitive marketplace. Shopping Habits That Reflect New Expectations…

Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive than ever, being in the right place means more than proximity to a high-traffic corridor. Traditional tools, like static radius maps and traffic counts, are no longer sufficient for predicting performance. Instead, leading retailers are…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan McDonagh, chief marketing officer at Wpromote, a top independent marketing agency that challenges convention to accelerate growth for brands. Listen in as McDonagh provides an overview of Wpromote and her career background (1:00), the wide variety of industries the agency serves (3:40),…

A call center is vital to an organization’s relationship with its customers. For many businesses, it serves as the primary touchpoint for customer interactions. As such, optimizing your call center’s efficiency, accessibility and reliability is critical to delivering exceptional customer experiences. However, modern customer service extends far beyond traditional phone calls. While the term “call…