Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this booming industry is built on shaky ground: retail media networks (RMNs) can’t actually prove who is seeing their ads. While retailers promise targeted advertising through first-party data, most can’t…

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group (ABG) for $311 million, the companies announced Tuesday, reports CNBC. Under the terms of the deal, ABG will own Dockers’ intellectual property while Centric Brands will take on operations, handling manufacturing, sourcing and distribution. Under the brand management business model, Levi’s…

Retail is experiencing a spending surge as consumers shop ahead of the looming tariff enactment dates. While this provides a welcome sales boost, retailers need to prepare for potential spending slowdowns that will occur should prices simply get too high, particularly for specialty items consumers can do without. Here are five customer-focused strategies to navigate…

The direct-to-consumer (DTC) landscape is shifting under the weight of rising customer acquisition costs, tariff threats, overdependence on Meta and Google, and a lack of long-term strategic planning. While performance marketing has fueled explosive short-term growth, it's also created fragile business models that often falter under pressure. The most resilient and profitable brands are those…

Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to risks associated with retail employers. Retailers from New York to California should monitor continued developments within state legislatures and adjust their workplace policies to account for these rules — new and old. California now requires virtually all employers in…