This video features a keynote from Sucharita Kodali, vice president and principal analyst at Forrester, titled "Consumer Adoption of Tech and What it Means for Retailers" from Total Retail Tech 2024 in Charlotte, NC.
In this data-driven session, Kodali offers attendees relevant and timely insights into consumer behavior. She ties the data back to retailers’ technology investments, including where they should and shouldn’t be spending their money. In addition, Kodali provides a forecast for the Q4 holiday shopping season as well as into 2025, giving retailers the info they need to increase market share and boost their bottom lines.