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How Retailers Can Strike the Balance Between Man and Machine
March 21, 2019 at 11:35 am

Brands across industries are eager to wow customers with new technology — and rightly so. In the age of heightened convenience, more personalized experiences and innovative shopping options like Amazon Alexa, consumers won’t tolerate brands that don’t embrace the future. However, that doesn’t mean brands should rely on tech to replace a good customer experience. Usabilla's recent…

Workforce Management Solution Helps Kum & Go Reduce Costs, Lower Employee Turnover
March 21, 2019 at 11:05 am

Kum & Go is a 24/7 convenience store chain that operates 400-plus locations in the Midwest. Like many convenience store businesses that are open around the clock, Kum & Go was challenged with staffing issues. In particular, store general managers were being forced to pick up uncovered shifts when employees called out and didn't have…

3 Innovations From Nordstrom to Inspire Your 2019 Retail Strategy
March 20, 2019 at 12:52 pm

This past year, Lord & Taylor announced it would close its flagship store in New York City, as well as 10 of its other retail locations through 2019. While many long-established retailers have struggled to keep up in an increasingly omnichannel retail environment, the announcement still came as a surprise for many people as the…

How to Automate Email Personalization While Maintaining Creative Control
March 20, 2019 at 12:34 pm

When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…

3 Tips for Creating Effective Experiential Retail
March 19, 2019 at 10:24 am

Recently, we’ve witnessed many retailers respond to a decrease in foot traffic with attempts to make their brick-and-mortar shops more flashy and fun. A good idea on the surface, unfortunately, plenty of them miss the mark when it comes to brand authenticity. The most popular fad of 2018, Instagram selfie backdrops, may have made a…

Report: Amazon Tested Private-Label Pop-Up Ads on Product Pages
March 18, 2019 at 12:35 pm

Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…

Quality CRM Data the Key to Improved Sales, Customer Retention
March 18, 2019 at 12:03 pm

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

Walmart to Release Private-Label Tablet
March 14, 2019 at 12:27 pm

Walmart is making its own tablet in a move that would pit it against other tech giants and retailers such as Apple and Amazon.com. The world’s largest retailer plans to introduce an inexpensive, kid-friendly tablet computer under its ONN store brand, part of a broader redesign of its electronics department, according to a report on Bloomberg.com. Walmart’s ONN…

Make Cybersecurity as Omnichannel as Your Business: 5 Questions to Ask
March 13, 2019 at 12:14 pm

As retail companies advance new strategies to reach customers, they must also advance cybersecurity. Complying with the PCI Data Security Standard alone is not enough. Compliance didn't prevent major retailers from suffering breaches in 2018. Bypassing PCI-mandated controls, attackers exploited weaknesses in point-of-sale systems, created “backdoor” access through third-party partners, used stolen credentials to hack…

The Power of Experiential Retail Marketing
March 13, 2019 at 12:00 pm

Contrary to naysayers, I think it’s safe to say that we’re beyond the hotly debated and anticipated "retail apocalypse." However, tech-resistant brands that refuse to innovate still have the potential to be left behind. Those poised to survive (and thrive) in today’s retail marketplace are the retailers that embrace innovation and continuously engage customers in…

7 Enterprise Mobile App Trends to Consider in 2019
March 13, 2019 at 11:40 am

The popularity of mobile applications is growing at a tremendous rate, which can clearly be seen in the transformation happening around us — the way we work, interact or spend time owing to the various technological advancements. Enterprise mobility is now considered to be at the forefront for all businesses, regardless of their model, scalability…

4 Key Takeaways From Shoptalk 2019
March 12, 2019 at 11:34 am

Last week, the 2019 Shoptalk conference featured one of its best speaker lineups and attendance to date. Over 8,000 e-commerce professionals gathered to hear presentations from 185 retail and e-commerce experts about trends and technologies impacting the industry. In particular, four great sessions stood out that demonstrated two main themes of the conference. One theme…

AI is Evolving E-Commerce Content Management
March 12, 2019 at 10:43 am

In an Amazon.com-dominated landscape, a retailer’s success hinges on the quality of its e-commerce experience and the degree of personalization it provides. Effective content management is the key to that personalization — and artificial intelligence (AI) is poised to evolve it in a big way. The integration of AI into content management systems (CMS) is…

Trip Report: A Front Row Seat at Shoptalk 2019
March 11, 2019 at 12:56 pm

Last week’s trip to Shoptalk in Las Vegas was my second, engaging in one of the retail industry’s most in-touch conferences. I always approach these trips with the goal of trying to get an overview of three things: what challenges are troubling retailers the most and who is working to solve them; what new trends…

Nike Extends Digital Innovation Across Channels and Geographies
March 6, 2019 at 5:34 pm

In an interview yesterday at Shoptalk in Las Vegas, Michael Martin, vice president of digital products at Nike, discussed how the athletic footwear, apparel and accessories brand is using innovative digital products, platforms and technologies to create new opportunities to serve existing customers and attract new ones across all of its sales channels. Martin was…

Using Data to Engage Consumers, Drive Revenue and Reduce Waste
March 6, 2019 at 1:04 pm

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

Hudson's Bay Company's 4-Step Plan to Create Radical Change to CX
March 5, 2019 at 4:45 pm

In a keynote presentation yesterday at Shoptalk in Las Vegas, Helena Foulkes, CEO, Hudson's Bay Company (HBC), parent of Hudson's Bay, Lord & Taylor, and Saks Fifth Avenue, discussed how the retail organization planned to evolve from within to create radical change to the customer experience (CX) for all of its brands. Foulkes outlined four…

Report: Amazon to Open its Own Chain of Grocery Stores
March 4, 2019 at 10:51 am

Amazon.com is planning to open a new grocery store chain in an effort to broaden its reach in the retail category, according to a Wall Street Journal report. Sources familiar with the project told WSJ that the online behemoth is planning to open dozens of grocery stores in several major U.S. cities, and the first…

Old Navy to Split From Gap Inc.
March 1, 2019 at 10:50 am

Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…