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3 Ways for Marketers to Overcome the Trust Gap and Build Brand Loyalty
May 23, 2019 at 11:50 am

With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…

Know What Your Shoppers Want: A Road Map for the Right AI-Driven Pricing and Promotions
May 22, 2019 at 9:38 am

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…

Interaction Before Transaction: How to Use Technology to Engage Shoppers
May 21, 2019 at 10:58 am

Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…

Kohl's to Sell Fanatics’ Licensed Sports Gear Online
May 20, 2019 at 1:39 pm

Kohl’s announced that it has signed a long-term deal with Fanatics to sell the sports retailer's licensed gear exclusively on Kohls.com, starting this fall. Fanatics had already been a wholesale partner of Kohl’s. The new deal, however, will enable Kohl's online shoppers access to hundreds of thousands of items across team apparel, jerseys and additional merchandise for men,…

A Step Into the Future of Retail
May 16, 2019 at 11:36 am

Today’s consumers don’t differentiate between retail channels. They’ll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether that’s finding…

4 Reasons Artificial Intelligence is the Future of Retail
May 14, 2019 at 11:24 am

Retail is a fast-moving sector, and success in the industry means keeping up with technologies. Artificial intelligence (AI) is one of them, and evidence shows it's the future of retail. Here are four reasons why: 1. AI Offers Diverse Usage Possibilities Retailers often feel understandably reluctant to give emerging technologies a try unless they feel…

3 Steps Retailers Can Take to Optimize Voice Search Results
May 14, 2019 at 10:40 am

In today’s world, consumers are using voice technology more and more to make purchases and decide which businesses get their consideration. When it comes to local “near me” searches, voice is three times more likely to be used than text. Mobile users are relying on voice search to supply them with on-the-go information, and its…

4 Technologies Helping Retailers Put the Customer First  
May 13, 2019 at 10:48 am

Forward-thinking retailers are constantly being challenged and enhanced by technology. As online and mobile shopping continues to disrupt the “traditional” retail experience, retailers are relying on new technologies to better delight customers, attract them back into stores, and ultimately succeed in the multichannel environment. So, the real question is which technologies help retailers attract and…

Location Data is the Oil for Retailer Conquest
May 10, 2019 at 12:01 pm

E-commerce has expanded the retail sector’s battlefield to beyond the physical store. While e-commerce has been at the center of retailers’ growth plans, expanding physical shelf space is still crucial to marketers. As someone who used to work in the retail sector, I know that just three feet of additional shelf space can result in…

Survey: Automation is the Key to Retailers’ Success
May 9, 2019 at 11:00 am

The retail industry is at a critical inflection point. The biggest brick-and-mortar stores are facing significant external pressures, and today’s customers have come to expect a seamless omnichannel shopping experience, every time. To better understand how retailers are faring in this uncharted retail era, Bossa Nova partnered with Wakefield Research to survey corporate retail professionals…

A Single Customer View is the Key to Data-Driven Engagement
May 9, 2019 at 10:25 am

You may be under the impression that the more technology you use for customer engagement, the more information you're gathering about your customers. However, more data doesn't necessarily mean better data; in fact, more data coming from different sources makes analysis and action far more complicated. Data from one solution might be telling you one…

Using AI to Turn One-Time Customers Into Loyal Brand Ambassadors
May 8, 2019 at 9:23 am

One of the biggest challenges for retailers is not acquiring customers, but keeping them. Loyal brand ambassadors are the backbone of growth. However, building long-term interest in a brand is no easy feat. Customers want personalized experiences and services that make them feel that they are the most important customer. A 2018 Bond Brand Loyalty…

5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers
May 3, 2019 at 10:42 am

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

3 Reasons Why Chatbots Will Become More Important to Retailers in 2019
May 2, 2019 at 1:42 pm

Most consumers today have encountered an automated “helper” that’s routed them to the correct support representative or even suggested complementary products for them based on the items in their digital shopping cart. What used to be an experience uniquely associated with brick-and-mortar store sales associates asking, “how can I help you?” has now reached e-commerce…

On the Same Page: Blockchain, Communication and E-Commerce
May 2, 2019 at 11:01 am

Communication. Coordination. User experience. These aren't typically the traits that come to mind when discussing blockchain. Instead, many associate the technology with its ability to increase transparency. However, when we think past transparency, the blockchain conversation comes into full bloom. Direct-to-consumer e-commerce is endlessly complex. The flows of information are endless, channels seem to multiply…

4 Tips to More Effective Chat Marketing
April 26, 2019 at 12:16 pm

Traditionally, on-site chat widgets were used to target two ends of the e-commerce funnel: web visitors with general questions, and purchasers with customer service needs. But with the turn of 2018, what was once mainly just “hype” regarding artificial intelligence, chatbots, and their potential has now turned into an evergreen solution for marketers. Chat boasts…

Carhartt is Using AI to Make Smarter Merchandising, Marketing Decisions
April 25, 2019 at 2:49 pm

Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…

What it Will Take for Retailers to Succeed With Voice Commerce
April 24, 2019 at 11:32 am

Recent market research predicts that voice shopping will explode to over $40 billion by 2022, up from $2 billion today. As popularity in voice assistants like Google Assistant and Amazon Alexa grows rapidly, retailers are jumping at the opportunity to create unique and dynamic shopping experiences by leveraging the new technology. However, in an era…

Leveraging Human Touch and Technology to Create a Differentiated Shopping Experience
April 24, 2019 at 11:15 am

The death of the physical store has been widely discussed for years, and many in the retail industry have predicted its demise. The retail industry, however, has survived disruption cycles in the past, including the “original” threat to Main Street’s brick-and-mortar stores — the catalog — followed by retail’s move to and the sprawl of…