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How Orvis is Using Real-Time Data to Optimize Marketing and Sales
January 17, 2019 at 3:30 pm

In an interview at this week's National Retail Federation Big Show in New York City, Kendall Vinson, senior director of information technology at Orvis, a fly-fishing and outdoor gear and apparel brand, discussed how the company has partnered with cloud computing company NetSuite to help it quickly onboard new business units, house customer and product data, and…

CRM Platform Helping Rituals to Grow its U.S. Business
January 16, 2019 at 2:23 pm

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

5 Retail Industry Predictions for 2019
January 4, 2019 at 9:03 am

In this episode of Retail Right Now, Joe Keenan offers five predictions for the retail industry in 2019, from a variety of sources.

Key Themes to Emerge From Groceryshop
November 2, 2018 at 1:34 pm

Total Retail discusses findings from Groceryshop, predictions on the growth of online grocery sales, delivery strategies, and more.

How Indochino Leverages its Online Presence to Drive In-Store Traffic
October 25, 2018 at 4:59 pm

Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

What Retailers Can Learn From Our 2018 Game Changers
October 5, 2018 at 9:10 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Total Retail's 2018 Game Changers list, which highlights the entrepreneurs and startup businesses that are disrupting the retail industry. Six digital-native brands have been named this year's Game Changers, and this resource provides exclusive insights into the company founders’ business acumen…

How Content Marketing Supports E-Commerce at Title Nine Sports
October 3, 2018 at 10:34 am

Chrissy Ginieczki, vice president of marketing and e-commerce at Title Nine Sports, spoke to Total Retail at last month's Total Retail Tech summit about the women's athletic wear brand's current content marketing campaign, The B-Word, and how it's using content to connect with customers. In addition, Ginieczki offered her thoughts on which retail technologies she believes will have…

Total Retail Tech Recap: What Retail Executives Are Focusing On
September 28, 2018 at 8:56 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…

Loyalty Program Revamp Enhances Customer Experience at DSW
September 26, 2018 at 2:55 pm

Julie Roy, vice president of CRM, digital and analytics at DSW, spoke to Total Retail at last week's Total Retail Tech summit about the footwear retailer's enhancements to its customer loyalty program, website and mobile app, as well as which retail technologies she believes will have staying power in the years to come.

LIDS Uses AI in Email Marketing, and Other Cases for AI in Retail
September 14, 2018 at 12:14 pm

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss LIDS’ successful use of artificial intelligence (AI) to curate customized email lists, improving the program's open, clickthrough and conversion rates. Furthermore, an analysis of the wide variety of applications for AI in retail is presented.

Analyzing the Intersection of Retail and Technology
March 30, 2018 at 11:14 am

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the growing influence of technology within the retail industry. Special attention is paid to the impact that artificial intelligence (AI) can have on retailers’ businesses, from optimizing back-end operations (e.g., inventory management, shipping) to improving the customer experience.

AI Helping BuildDirect Optimize Merchandising, Pricing
March 23, 2018 at 9:37 am

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

Retail Right Now: Macy's Job Cuts; Wal-Mart, Google Partnership
August 25, 2017 at 10:00 am

In this episode of Retail Right Now, Total Retail reviews the week's top retail news stories, including Wal-Mart's patent for a floating warehouse, Wal-Mart's partnership with Google to enable voice shopping from the discount retail chain, and Macy's job cuts and poaching of eBay exec Hal Lawton.

How James Allen Uses Video to Showcase its Diamond Selection
June 12, 2017 at 12:19 pm

Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

Sephora's Mobile Strategy Extends Far Beyond the Smartphone
June 8, 2017 at 10:02 am

Sephora is redefining the role of mobile in omnichannel shopping. In fact, mobile is the retailer's fastest-growing channel, with the vast majority of its traffic coming from smartphones. In this interview recorded at IRCE in Chicago, Total Retail's Melissa Campanelli talks with Sephora's senior vice president of digital, Mary Beth Laughton, about the beauty retailer's…

Retail Right Now: June 2
June 2, 2017 at 12:07 pm

In this episode of Retail Right Now, Caitlin Sullivan recaps the week's biggest retail news, including Amazon.com's parachute shipping label patent, Staples naming a new chief marketing officer, and Wayfair's successful 2016 fiscal year.

Retail Right Now: May 19
May 19, 2017 at 11:06 am

Welcome to another episode of Retail Right Now, recapping the week's top retail news. This week, reports came out that Amazon.com may be entering the pharmaceutical business, Lands’ End's new CEO believes omnichannel will save the company, and Starbucks had a software glitch that led customers to get free coffee.