COVID-19 Resources: Leadership, Data, Returning to Work, and More
May 29, 2020 at 6:20 pm

Welcome to this week's Retail Resources, which features a curated list of the best content and resources that I hope will help you navigate the coronavirus pandemic. This week, I offer information and resources about leadership, interesting data, information on returning to work, and more. If there's anything you would like me to share in a…

COVID-19 Resources: Leadership, Data, Employment Info., and Fun Stuff
May 3, 2020 at 7:36 pm

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

Truth in Advertising in the Age of Coronavirus
April 7, 2020 at 12:28 pm

Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…

Marketing Offers 101: Make ’Em an Offer They Won’t Confuse
December 12, 2019 at 2:04 pm

Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…

Starbucks Clover: A Missed Revenue Opportunity
September 19, 2019 at 12:17 pm

What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…

Postal Shippers Beware: USPS Implements New Dimensional Pricing in June
May 23, 2019 at 12:40 pm

The United States Postal Service is changing the way it charges for boxes shipped via Priority Mail, Priority Mail Express and other parcel shipping services. Currently, the Postal Service applies a dimensional divisor (DIM) of 194 for boxes that exceed one cubic foot in volume, and only for zones five and above. Effective June 23,…

Tariffs: How Smart Retailers and Brands Are Handling the Trade War
February 19, 2019 at 11:24 am

The trade war with China has been cited as a primary cause of much of the recent economic volatility, from the stock market dive last fall to fluctuations in oil prices. While it's clear that tariffs are creating some level of instability as companies and investors try to guess what will happen next, many retailers…

Do Buzzwords Get in the Way of Progress?
October 17, 2018 at 12:46 pm

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define…