Digital-Native Brands: The (Almost) New Face of Modern Marketers?
May 24, 2018 at 12:29 pm

There's lots of buzz surrounding digital-native brands and what's making them so disruptive and relevant today. While the definition of digital native is evolving, they are companies that launch as web-only retailers with the belief that superior technology can be a differentiator. They often engender loyalty by projecting authenticity and effectively leveraging social media. More…

Understanding the Gender Effect of Technology Disruptors to Meet Consumer Expectations
May 7, 2018 at 11:53 am

Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors. In fact, according to the results, men are less likely to embrace disruptors like mobile shopping, Amazon.com, and discount…

Women Consumers and How Retailers Can Better Serve Them
May 2, 2018 at 12:13 pm

This is an $18 trillion global spending story. Seventy percent to 80 percent of consumer purchasing is controlled by women. There's a reason why many retailers have shifted their language from share of wallet to share of purse, and why terms like clientele’ing are starting to replace terms like showrooming. Women are the gatekeepers to…

Marketing Stack From Hell
April 3, 2018 at 9:49 pm

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move…

A Lesson in Personalization From Beauty By Design
March 15, 2018 at 1:09 pm

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…

Email Isn’t Perfect, But it Gets Better Every Year (2018 Included)
February 14, 2018 at 8:45 am

The comedian Tracy Morgan once observed that we “spend too much of our lives on email,” and, as a result, he argued, “we’re losing our communication skills.” That’s hardly a novel claim, but when you consider the fact that we send 269 billion emails each day — 35 emails for each person on Earth — one…

It’s Time to Forgo Band-Aid Solutions and Shift to Unified Retail
November 30, 2017 at 10:04 am

In his book "The Tipping Point," author Malcolm Gladwell described the Band-Aid solution as the best kind of solution because it “solves a problem with the minimum amount of effort, time and cost.” Gladwell’s point is excellent, but only if you’re trying to patch a problem while maintaining the status quo. If the status quo…

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

The Inbox Doesn’t Know the World is Falling Apart
September 21, 2017 at 11:19 am

Marketing is hard enough without the uncertainty of macro disruptions. But lately, the threat of a macro disruption seems to lurk behind every corner. Natural disasters, terrorism, the possibility of nuclear war, a tweeter-in-chief who can send the stock market in one direction and the media echo chamber in another with 140 characters or less.…

Marketing During a National Crisis Like Hurricane Irma: The Good and the Bad
September 12, 2017 at 9:25 am

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…