Catalog Costs: How Low Can You Go?
March 29, 2021 at 5:19 pm

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long ... while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands…

Next-Gen Experience Management: Stop Reacting, Start Anticipating
February 23, 2021 at 2:51 pm

In a rapidly changing retail environment, there's one seemingly obvious constant. A positive experience, whether with a brand, product, service or an employee, forms the foundation of meaningful customer engagement and drives sales. The imperative, therefore, is for companies in all industries to figure out how to create experiences that reflect exactly what their customers…

Tips on Optimizing Category Pages for Conversions
February 23, 2021 at 2:02 pm

Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…

Catalog and Digital Marketing … The Future is Here Now
January 20, 2021 at 1:55 pm

2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct…

Here Comes 2021. What Do I Do With All These New Customers?
December 18, 2020 at 1:24 pm

Many of us crave the coming of Jan. 1 as a symbol of a fresh, new year dangling its promise of being oh so much better than the last. On many fronts, particularly humanitarian, we're anxious to move past the fear, upheaval and political angst of 2020. On the flip side, 2020 was an unprecedented…

Competing With Amazon: It’s All About Trust
November 24, 2020 at 5:30 pm

Amazon.com is big. Powerful, too. The vision of Founder and CEO Jeff Bezos is remarkable. It's astounding to consider Amazon’s ascension began just 26 years ago in 1994. While I don’t always agree with Amazon’s practices, I have a great deal of respect for Mr. Bezos as an entrepreneur, a visionary, and for the brand…

What Will Catalog Marketing Look Like in a Post-COVID-19 World?
October 26, 2020 at 11:16 am

The coronavirus has been a life-changing event. We've never experienced anything like this before. Baby Boomers were young when polio was nearly eradicated with the Salk vaccine in 1955. At that time, very little was known about polio, which paralyzed and often killed young children. Science has greatly advanced since then. Even so, until we…

Welcome to the Connecting Print & Digital Directly Blog
October 6, 2020 at 3:26 pm

Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.…

U.S. Postal Service Announces Holiday Rate Increase
August 17, 2020 at 8:50 am

Last Friday, the U.S. Postal Service announced temporary price increases effective Oct. 18, 2020 through Dec. 27, 2020. Increases are quite significant, as follows: Parcel Select (DDU entry): Up to 7.5 percent Parcel Select (DSCF entry): Up to 9.1 percent Parcel Select (DNDC entry): Up to 6.7 percent Parcel Return Service: Up to 7.9 percent…

I'm Excited to Be Speaking at the CommerceNext Virtual Summit!
July 12, 2020 at 10:57 am

I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29! Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands…