Working With Lord & Taylor: Collaborative Lessons Learned in Fulfillment
The best business partners do more than just act as vendors or clients; they go the extra mile to collaborate and achieve targeted goals.
Within the third-party fulfillment space, that's not always easy, and sometimes collaboration means the distribution partner is literally working itself out of a job. But in the end, the collaborative process can result in key wins for both the brand and the fulfillment partner.
Lessons Learned From Dotcom Distribution's Collaboration With Lord & Taylor
Dotcom Distribution's relationship with Lord & Taylor is a great example of how a distribution partner can collaborate with its clients to learn key insights. When Lord & Taylor approached Dotcom as a fulfillment partner, it was preparing to launch a major initiative to expand its national footprint via e-commerce.
Although the brand already had a facility in Pennsylvania to handle its brick-and-mortar distribution requirements, that facility lacked the capacity to handle the influx of orders Lord & Taylor hoped to achieve through e-commerce expansion. Additionally, the Lord & Taylor team lacked the experience and expertise needed to manage a fast-growing e-commerce operation that would be required to scale from just a few hundred orders per day to more than 4,000 orders daily during the holiday season.
As one of the country's preeminent department stores with a strong focus on the customer experience, Lord & Taylor had very specific branding requirements relative to its e-commerce packaging. While Dotcom Distribution had a great reputation for quickly and accurately shipping online orders, Lord & Taylor's desire to duplicate the in-store experience created some initial challenges.
One key learning from the relationship was understanding just how important it is to leverage packaging to resell the Lord & Taylor brand and re-enforce the customer experience with each package delivered. Whether representing a gift order or a personal present, a package's beauty not only projects the image of Lord & Taylor, but it could also drive incremental sales.
Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.