A great fulfillment partner is one that can help business owners accomplish their goals by providing trust, excitement and new opportunities for both the brands themselves and their customers. Here are tips on how providers and retailers can better work together to improve not only fulfillment and logistics, but the brand overall:
As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need complicated packaging options, but solutions that are personalized. Maybe your brand is the "flirt" or perhaps the "gentleman." What's important is figuring that out, then strategically incorporating that style to positively influence how consumers engage with and remember your brand. Your brand is obvious to you, but branded packaging can make it equally apparent to your customers.
One Kings Lane, a flash-sales site for high-end home goods, has taken a different approach to building a high-quality affiliate program. Its solution is to block coupon, loyalty or any other nonbrand relevant sites from its affiliate program. This puts all affiliates on a level playing field, making the program very attractive to those affiliates who
Retailers such as Amazon.com, Wal-Mart, Home Depot, eBay and others are adding same-day delivery to their list of services to meet the demands of today's 24/7 consumers. However, unless you have an unlimited budget and established distribution infrastructure, it can be hard to compete with the big boys of retail. In addition, some wonder if…
How do you compete if you can’t offer same-day delivery? Doug Sternberg offers his expert thoughts in this webinar.
Although growing quickly may seem like the ideal scenario, it can cause operational issues for retailers who are ill equipped to scale effectively. A rapid uptick in demand carries several added expenses that tax resources, cash flow and working capital. It requires financing to pay for more inventory, new staff, shipping and packaging costs, and any additional supplies or capital necessary to fulfill orders.
It's obvious that photography plays a critical role in e-commerce success. When it's done well, professional e-commerce photography delivers product images that incentivize consumers to explore merchandise and finalize purchases, converting online window shoppers into customers and, hopefully, passionate brand advocates.
When done well, inventory management accurately matches inventory levels and back-end systems to actual demand, enabling retailers to rapidly expand without sacrificing the quality of the customer experience. For those focused on omnichannel, it starts with managing inventory across multiple store locations as well as a centralized distribution center.
Even though the new year kicked off only a week ago, the retail industry is already buzzing about the new technologies and trends that will take over 2014. Before we get caught up discussing "All-Channel Retail," Retail Online Integration (ROI) wanted to take a final look back to see which trends shaped retail in 2013. Below are the top five articles (based on clickthroughs) from ROI in 2013: