Which Portion of Your E-commerce Marketing Efforts Should You Outsource?
It’s this collective execution that facilitates learning, efficiency and effectiveness, while reducing risk. Five years from today, only the largest B-to-B direct marketers (sales greater than $100 million) and/or those running multiple catalog titles will perform the majority of their e-commerce functions in-house. By that time, these companies will have staffs of 20 or more employees and very large budgets to handle e-commerce. Smaller companies will be forced to outsource most of their e-commerce functions.
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.