Networking Site Offers Far More Than You Could Imagine, Part 3 of 3
So you want to be a power networker? In this economy, you need to cultivate as many positive connections as you can.
Over the last few weeks, I’ve discussed the networking site LinkedIn and how it can be an enormous benefit in helping you expand your sphere of influence.
This week, in the last of this series (for part 1, click here, and for part 2, click here), I detail how you can use your LinkedIn homepage to its fullest advantage; think of it as a résumé on steroids.
First, let me start by saying that your homepage is infinitely searchable, both by LinkedIn’s internal search engine (which has recently been upgraded to “super” strength) and the major search engines. Make sure all of your relevant previous positions, titles and duties/job descriptions are visible on your homepage if searched. Your “summary” also should contain searchable keywords. Same goes for your “interests” and education.
Next, add some Web site links to your homepage. You can link up to three outside Web sites. My homepage has links to my Web site and my personal blog. Don’t just accept the default titles for the headings, either. You can add specifics. For example, instead of using the default title, “my blog," I've listed, “Gilbert Direct Marketing Blog," an easy tweak from the “edit my profile” tab.
While on the subject of blogs, LinkedIn has added some great new features in the past few months. One gives you the ability to have a WordPress blog link directly to your homepage. Other new applications include:
- the ability to add and share files within your network;
- a tool to upload presentations to further promote your work (portfolio, whitepapers, etc.);
- Amazon.com reading lists to recommend books to your network; and
- the opportunity to let your network know your travel plans and meet up with people in the area at the same time via TripIt.com.
I’m having a great deal of fun and success using the WordPress blog application. In less than a month, I’ve had 2,000 hits on my blog thanks to LinkedIn. The blog took me minutes to set up and about 30 seconds to add to my LinkedIn homepage. Of course, you need some content; mine is specific to direct marketing.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.