Orlando, Fla.

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

Indianapolis -- Simon Property Group announced that Saks Fifth Avenue Off 5th will open a total of seven new stores in the next two years in its Premium Outlets division, including new centers and existing centers. The new centers include: Merrimack Premium Oulets, Merrimack, N.H.; Phoenix Premium Outlets, Chandler, Arizona; St. Louis Premium Outlets, Chesterfield, Mo.; and Tampa Premium Oulets, Wesley Chapel, Fla. Expansions are planned for the following centers: Chicago Premium Outlets, Aurora, Ill.; Las Vegas Premium Outlets—North, Las Vegas; and Orlando Premium Outlets-Vineland Ave., Orlando, Fla. In addition, SPG said that Saks Fifth Avenue Off 5th has

Tags: Customer Experience, In-Store Media, Retail - Apparel, Store Design & Layout Perched on the Champs Elysees, Abercrombie & Fitch's newest flagship store in the heart of Paris boasts 31,000 square feet over four floors of richly designed retail space in which customers can explore the retailer's latest designs with an unparalleled audio experience thanks to world class audio visual integrator Technomedia Solutions. According to a news release, the Orlando, Fla.-based firm was responsible for the design, procurement, fabrication, integration and tuning of the system at the new retail venue that genuinely sets the standard for others in the

LightSquared, a company that's building a new nationwide wireless broadband network, says Best Buy will resell access to that network, starting with a trial early next year. Best Buy Co. is the biggest customer so far to sign up with LightSquared. The electronics chain will sell the service under its own Best Buy Connect brand. LightSquared CEO Sanjiv Ahuja announced it Wednesday in a speech at a wireless show in Orlando, Fla. On Tuesday, LightSquared said Leap Wireless International Inc., the parent of the Cricket phone service, plans to use Reston, Va.-based LightSquared's "fourth-generation," or 4G, network to supplement

In a session he led at the refocused Retail Marketing Conference in Orlando, Fla., Bill LaPierre, senior vice president of direct marketing and list firm Direct Media/Millard, discussed why traditional catalog marketers have encountered difficulty transitioning into online merchants. A recap of LaPierre's session follows, along with five pitfalls to avoid when shifting from a catalog-centric business to an online-driven operation.

Kim Siefke, e-commerce manager, web design and development at Bealls, spoke at last month's retail Marketing Conference in Orlando, Fla. on how her company has used rich media to grow its online and cross-channel sales. Joining Siefke in presenting a session titled “How Rich Media Can Help Drive Cross-Channel Success” was Wayne Sadlowski, vice president of business development at Adobe Scene7, a provider of image server software.

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