More on Lists: How to Read a Datacard Like a Pro
FYI, Athleta was a random selection I chose, although I did rent and mail its list in 2002 with one company I worked for. I have no actual knowledge of its business. But based on my interpretation of Athleta’s datacard, I made some assumptions just like you can.
I invite your comments, additions, criticisms, challenges etc. Post below!
More on reading datacards next week.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.