Merge it and Purge it!
November 9, 2022 at 12:29 pm

In a direct marketing business, a customer list (i.e., housefile) is your most valuable asset. Therefore, it's important to manage your housefile and to keep it segmented and always up-to-date. To keep your housefile current, you need to merge/purge it regularly. What does this mean? Merge/purge is a process that identifies and removes unwanted or…

Turning Lists Into Profits
August 11, 2017 at 2:58 pm

Catalog marketers are overwhelmed with data. They need to measure what’s important and keep track of the data that’s critical to the health of their catalog’s circulation, and do away with the rest. Here are tips on how to do just that:

Dick's Wins Auction for Sports Authority Brand
July 5, 2016 at 1:45 pm

Dick's Sporting Goods, the largest U.S. sporting goods retailer, said last week that it was the successful bidder in the auction for the intellectual property of bankrupt competitor Sports Authority with a bid of $15 million. The intellectual property of Sports Authority includes its e-commerce website,, a loyalty program with 28.5 million members, and a…

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Does Barnes & Noble Buying Borders' Email List for $14M Cross the Line?
October 7, 2011

The disconnect between how executives and consumer privacy advocates view email marketing was never more obvious than during the latest hijinks surrounding Barnes & Noble's acquisition of Borders' customer data, including email addresses. As part of the Borders bankruptcy proceedings, Barnes & Noble paid $13.9 million for Borders' intellectual property, including its 48-million customer database.

Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Maximum Help From Limited Resources
February 1, 2009

It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.