LinkedIn Pulse Adds Demographics, Stats and More to Blog Posts
As a numbers-obsessed marketer, I'm thrilled by this news!
When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice.
So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!
First you get a page views chart (see image below) that you can sort by length of time from the published date of the post: seven days, 15 days, 30 days, up to six months out. (I've been publishing for over a year on Pulse. I'd love to see stats for the full life of a post. Hopefully that makes it into the next update.)
In the first chart you can see basic metrics such as likes, comments and view counts, and now you have the ability to see how many people shared your post, a metric I've been craving from LinkedIn for a while.
Below "how your posts are doing" is another set of data, including the demographics of who has read your posts. This information can help you see if your content is reaching the right audience (hopefully your target audience).
Lastly, you get to see the profiles of who has commented on your post, a great opportunity to engage with your connections, or network with potential clients, vendors, etc.
As someone who is committed to building a great inbound and content marketing program, this new feature from LinkedIn really helps.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.