LinkedIn Pulse Adds Demographics, Stats and More to Blog Posts
As a numbers-obsessed marketer, I'm thrilled by this news!
When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice.
So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!
First you get a page views chart (see image below) that you can sort by length of time from the published date of the post: seven days, 15 days, 30 days, up to six months out. (I've been publishing for over a year on Pulse. I'd love to see stats for the full life of a post. Hopefully that makes it into the next update.)
In the first chart you can see basic metrics such as likes, comments and view counts, and now you have the ability to see how many people shared your post, a metric I've been craving from LinkedIn for a while.
Below "how your posts are doing" is another set of data, including the demographics of who has read your posts. This information can help you see if your content is reaching the right audience (hopefully your target audience).
Lastly, you get to see the profiles of who has commented on your post, a great opportunity to engage with your connections, or network with potential clients, vendors, etc.
As someone who is committed to building a great inbound and content marketing program, this new feature from LinkedIn really helps.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.