If You Need More Darned Clutter on Your Site ...
You've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop.
The shouting stops at the entrance. Nobody wants a bazaar while browsing. At least, in theory, nobody wants a bazaar.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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