Iconix Europe has announced the first two major European retail partnerships for its brands Material Girl and Ocean Pacific. The Otto Group has signed on to create and sell the Material Girl collection in Europe. The Material Girl juniors line, designed by Madonna and her daughter, Lola, will be sold in Germany, Russia and other countries across Europe, with the fall collection sold internationally on the Otto website. Georgia May Jagger, daughter of musician Mick Jagger, was named as the global face of this campaign earlier in the month. The multi-territory deal is an exclusive agreement between MG Icon
Sears Holdings and Iconix Brand Group have teamed up to re-launch juniors' brand Bongo this fall at Sears and Kmart stores. The long-term direct-to-retail deal is the third between Iconix and the retailer. The Bongo line for September will include apparel and other lifestyle-related categories. Audrina Patridge of MTV's "The Hills" will serve as spokeswoman for the marketing campaign. "We have experienced the strength and success of working with Sears Holdings with our Joe Boxer and Cannon brands and we are excited to work with John Goodman and his team to roll out Bongo at both Kmart and Sears,"