Vicki Cantrell

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Symphony Commerce, a commerce-as-a-service platform provider that works with enterprise-level retailers, won the Digital Commerce Startup of the Year competition during the National Retail Federation's Annual Convention and EXPO yesterday.

Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree mobile must be the No. 1 priority for their digital business in 2014. According to the 2014 Research State of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more than half (53 percent) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization and tablet redesign among key focus areas. 

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website. When it comes to actual sales retailers are reporting, the survey found tablet and

Retail industry veteran Vicki Cantrell will join the National Retail Federation as senior vice president, communities and executive director of on Oct. 31. Cantrell has held prominent positions at Giorgio Armani, Gucci and most recently Tory Burch, where she served as COO and CIO during a period of significant expansion.

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